Ad Lunam Labs Inc. is a privately held corporation that was founded by
Dr. William H. Beeson, M.D. and Alvin T. Rockhill. The term "Ad Lunam"
comes from Latin and means "by the moon light." The company was
incorporated in South Dakota on January 2, 2007 (see Organizational
ID#: DB051886).
Ad Lunam Labs Inc., 804 Appaloosa Lane, Spearfish, SD 57783 Telephone: (605) 722-4432 - Facsimile: (330) 666-2561 © Ad Lunam Labs Incorporated, 2009, 2011
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Ad Lunam Labs manufactures, markets, and sells new skin care products that were developed through
breakthrough discoveries made after years of research and testing. These discoveries relate to a greatly
improved technique for delivering beneficial agents to the skin and to the novel use of extremely powerful
antioxidants in skin care.
Mary A. Nicoloff, Corporate Secretary; Alvin T. Rockhill, President &
CEO; William H. Beeson, M.D., Executive Vice President of R & D;
Margaret A. Rockhill, Treasurer & Registered Agent
The corporate offices and headquarters of Ad
Lunam Labs are located near the place in the
beautiful Black Hills of South Dakota where Teddy
Roosevelt (1858-1919) went to reflect and
rejuvenate and where the legendary mustang
Hidalgo ran free just outside of the North entrance
to Spearfish Canyon. Mount Rushmore, Devil's
Tower, and Spearfish Canyon where Dances with
Wolves was filmed on site are also in close
proximity to our headquarters.

Effulgere®, VerVeris®, and Vaha skin
rejuvenation creams contain carnosic acid (a
phenolic diterpene compound) which is a
powerful naturally occurring antioxidant.
Carnosic acid is produced naturally by plants of
the Libiatae family, such as rosemary and
marjoram. The leaves of these popular spices
are the source of the carnosic acid used in Ad
Lunam's skin care products.
Numerous research projects relating to new and
improved skin care products are currently
underway. Ad Lunam is also participating in an
ongoing research project with dermatologists in a
major university trial.

Mount Rushmore (right) was carved into Harney Peak
graniet by 400 workers under the direction of sculptor
Gutzon Borglum from 1927-1941. It commemorates
four great American Presidents.
George Washington (1789-1797) represents the birth
of our nation. Thomas Jefferson (1801-1809)
represents our expansion. Teddy Roosevelt
(1901-1909) represents our development and
Abraham Lincoln (1861-1865) represents the
preservation of our nation.
The face of each of the Presidents is 60 feet tall.
Each eye is 11 feet wide. Washington's nose is 21
feet long and his mouth is 18 feet wide.
This site near Iron Creek (left) in beautiful Spearfish
Canyon is only a few miles from our headquarters.
Spearfish Canyon is about 22 miles long and is
about 62 million years old which makes it one of the
oldest canyons in the world. By comparison the
Grand Canyon is only about 6 million years old.
During his visit here in 1935 Frank Lloyd Wright
declared Spearfish Canyon to be "the most
magnificent canyon in the West."


Ad Lunam Labs is investigation the development of
viable systems for better delivering antioxidants,
vitamins, minerals, amino acids and other beneficial
materials deep into the skin. Such new delivery systems
can potentially be used to attain extraordinary results in
skin appearance by a combination of firming,
moisturizing, and rejuvenating actions.
At Ad Lunam Labs we believe that continuing research
and testing is the most important key to our future. We
are accordingly committed to continued improvement of
all our skin care products based upon the results of
ongoing research, development, and testing.